QR Code Marketing Campaigns Bridge Offline To Online
Engage With Mobile Audiences
QR Code marketing campaigns can drive mobile users directly to mobile friendly, responsive landing pages and microsites without having to fumble around with long URL’s on tiny keypads. Mobile centric millennial’s are scanning QRs to engage in with exciting, interactive content. Brands like Disney and Cargill use QR Codes to launch products and drive awareness. Boingnet makes it easy to generate QR Codes that leverage offline printed materials to quickly get a mobile audience online, where marketing automation tools like mobile friendly landing pages and drip campaigns take over.
What Types of QR Code Marketing Campaigns Work Best?
QR Codes are successfully deployed where people are mobile and are tempted to quickly scan in order to get more information. They can be printed on any surface and used for many types of marketing campaigns, including:
- Restaurant Menus
- Print Ads
- Posters of any size, inside or outdoors
- Flyers & Brochures
- Direct Mail Postcards, “Chunky Mail” pieces, letters & more
QR Code Trigger Other Content
Marketers are investing heavily in triggered marketing content, and QR codes are perfect for triggering actions on mobile devices such as:
- Launching a mobile landing page, microsite or online contest
- Capturing contact information in a mobile form
- Getting special offers on the spot
- Dialing a phone #, launch a text message or send an email
- Launching a Google Map
Get Started With QR Code Marketing With Full Automation For $299/Month
Why bother integrating QR Codes into separate Landing Pages, Forms, PURL, Email Marketing or Drip Campaigns? With Boingnet, you get the full power of our lightweight marketing automation platform with your QR Marketing Campaigns. Want to try a QR Campaign for free? Sign up for our Free Trial!
Creative QR Code Uses
Marketers are constantly deploying QR Codes in new, innovative ways. While some question whether older audiences will respond to them, over the last 5 years, younger audiences have adopted them in droves, as their mobile devices are their primary computing platforms. When printing any type of material for younger audiences, it makes sense to give them an easy way to get online to learn more:
- Event registration at heavily trafficked mobile locations
- Real Estate Signage and Flyers
- Higher education campaigns to get students to sign up for tours
- “How To” Videos for new users of products and services
- Email Marketing List Building & Engagement
- Restaurants print QR’s on menus and POP
- Print on flyers stuffed in e-commerce packages for upsell/cross-sell opportunities
- Quick surveys and sentiment analysis at public events
Boingnet QR Code Features
- Personalized QR Codes automatically generated with Boingnet pURLs
- Instant Landing Page QR Codes drive traffic to Lead Generation landing pages
- Microsite QR Codes for coupons, contests, surveys & games
- QR Code analytics & reports with delivery, open and click through rates
- URL management made easy – search, buy & manage URL’s for QR Campaigns
QR Code Resources
5 Reasons Why QR Codes Aren’t Dead
Photo credit: mathplourde via Foter.com / CC BY