Direct Mail PURLs
Generate Direct Mail PURLs To Generate More Leads
Direct Mail + PURLs = A No Brainer
Direct Mail PURLs keep your audience engaged and result in better campaigns. When prompted by a great direct mail piece, recipients go online to check things out. By including a PURL in your direct mail creative, you are directing them to an environment you control, and protecting them from the distraction and competition from Google Ads.
Easy & affordable PURLs combine with cutting edge marketing automation to make Boingnet your best choice for direct mail PURL campaigns. Only Boingnet combines Direct Mail PURLs with cutting edge vanity domain integration, email and drip marketing to give you an easy and affordable way to build killer direct mail, web, and email campaigns. Short on time? We can do it for you!
Why Boingnet Direct Mail PURLs?
- Fast: Buy A Vanity Domain, upload a list, build a page template & generate Direct Mail PURLs
- Detailed Analytics: Let PURL tracking keep track of every target’s opens, clicks and conversions
- Easy Personalization: Direct Mail PURLs include personalized Landing Pages for each list segment
- Automated Drip Campaigns: Boingnet PURLs have built in triggered email sequences
Easy & Affordable PURL Pricing Plans
Building a PURL campaign doesn’t have to take months of planning and huge budgets. Boingnet gives marketing teams and agencies the choice of Monthly Subscription or Pay As You Go pricing options. While many Boingnet clients use our pURL marketing as a self-serve platform, others have us help build out their campaigns with Boingnet Marketing Services.
Marketer Pro & Agency Edition
- Unlimited PURLs and Direct Mail PURL campaigns
- Complete PURL tracking & analysis
- Full Marketing Automation Platform
- No contracts, just low monthly rates starting at $299/month
On Demand Direct Mail PURLs
- Full feature PURLs, Landing Pages & Microsites and tracking
- Buy credits and use them as you need them
- Choices for PURL campaign, Email or Landing Page credits
- Personal URL credits starting at $1,049
Boingnet PURL Facts
- Personalized URLs get 45% Response Rates – Marketing Sherpa pURL Marketing Case Study
- We can build it for you – don’t have time? Need it fast? Boingnet Marketing Services can build your campaign
- Better Content Marketing – Drive Targets To a “Safe Space” Online [SLIDES] and use pURL tracking features to follow up
- Mobile Friendly – Boingnet pURL landing pages, microsites and emails are all mobile ready, using responsive design
- Personalization Is a Must Do – If you aren’t personalizing, you are falling behind 86% of consumers say personalization works
Personalized URL Campaign Best Practices
- Focus on your data – Personal URL Marketing works really well when your list data is complete and accurate. Good Data = Good Campaigns
- Design pURL campaign follow up with email – you’ve gotten them to respond – it’s fast & easy to trigger drip emails with Boingnet
- Build a non-pURL version of the landing page or microsite. Use the creative to get additional leads from non-list-based channels, such as PPC, Social, SEO, etc.
- Design consistency across channels – Keep colors, logos & branding consistent. One channel should have a similar look & feel to the next [WEBINAR]
- Build a testing period into your timeline – When you’re launching a pURL campaign – make sure you test out all of the scenarios
Want More pURL Marketing Tips?
Boingnet PURL Features
- Advanced pURL software & management tools
- Mobile friendly, responsive personalized landing pages
- Integrated pURL campaigns that track response and activity for direct mail, email, mobile marketing and web marketing efforts.
- Instant alerts for sales when pURL’s are opened or when forms are submitted
- Detailed pURL tracking, analytics and reporting – who did what and when
- Boingnet pURL QR Codes – personalized QR codes that drive mobile to mobile ready landing pages
- Downloadable pURL records with addresses in .CSV format for printers
- Downloadable pURL QR codes in image file for printers
- Triggered drip marketing campaigns from direct mail lead generation
- Integrated Domain Purchasing & URL management
- Integrated Autoresponder Emails
- Fast & Easy pURL Redirect Campaigns
- Web form (and pre-filled web form) creation
- Click Tracking – with alerts & detailed reports on activity
- Notification Email on page open, form fill and/or download
- Multiple Domain formats for different campaigns
- Retargeting with Facebook, Google & Others
- Easy integration into Google Analytics or other reporting tools
- Google Map Integration
- Responsively designed and mobile-ready template builder
- Ability to build and deploy unlimited pages within microsite
- Profile-driven personalization
- Microsite page designer: WYSIWYG Point, Click, Drag, Drop, Edit
- Full, real-time HTML editing
- Variable content & logic for deploying mobile-ready surveys & multiple pages
- Downloadable files, images, videos
Personalized URL Campaign Resources
- CASE STUDY: Multi-channel direct mail and email campaign – Marketing Sherpa
- CASE STUDY: Zion Bank Onboarding pURL Marketing
- Personalized URL Best Practices: Time Magazine pURL Campaign
- pURL and Landing Page Recommendations
- USPS Mail Technology Awards
Interested in Learning More?
