Get Better Direct Mail Response Rates
Connect Direct Mail To Inbound Marketing Automation
Drive better direct mail response rates with new, easy to implement technology. Download the recently published Direct Marketing With PURLs Whitepaper and learn how recent advances let you easily connect inbound marketing automation with outbound direct mail to generate better response rates and more revenue.
Download Now To Learn:
- How Direct Mail & Marketing Automation Can and Should Work Together
- How PURLs are a simple, easy to implement “Bridge” between Direct & Digital
- Best Practices for driving higher direct mail response rates with web and email tools
Personalized URL Landing Pages – The Bridge To Higher Direct Mail Response Rates
Direct mail advertisers are always looking for ways to drive their response rates higher. Today’s buyers expect to be able to research an offer online before they respond. Personal URLs create an ideal way to deliver the online experience that buyers expect, while at the same time capturing direct mail response rates with one-to-one tracking. The days of not including a PURL on your direct mail piece are long gone. Top performing direct marketers now include a PURL on every piece, as prices have come down and triggered tracking & automation are considered a must.
Nurture Direct Mail Leads With PURLs & Marketing Automation
Direct mail marketers have long used PURLs to track the online response of direct mail and outbound email campaigns. Recent technology advances have created easy ways to drive direct mail leads into drip nurture workflows set up within marketing automation platforms. Research has shown how well designed direct mail campaigns can use PURLs and drip nurturing emails to raise response rates by 400%!
