Graph Expo 16

Direct Marketing Automation & PSP’s

The print industry is experiencing a renaissance, with direct mail and digital marketing now integrated and presenting great new opportunities for print service providers. Boingnet, the leading direct marketing automation platform, is exhibiting at Graph Expo 16 to help printers with the transition.

Announcing MaxProtect List Clean – In Partnership With BriteVerify

Printers and Print Service Providers that run email campaigns for their clients are at risk of getting their email infrastructure blacklisted because of poor list quality. Often, lists come from clients that are old, stale and full of expired email addresses. Boingnet and BriteVerify, the leading email verification provider, are announcing a partnership and a new product – MaxProtect List Clean at Graph Expo 16. Boingnet now can offer PSP’s a fully integrated, easy and affordable email verification tool.

MaxProtect List Clean is an absolute must for:

• Agencies and Marketing Services Providers that run campaigns for their clients
• Marketers that send to the same list for more than 3 months
• Anyone with bounce rates approaching 5%

Visit Boingnet at Graph Expo – Win an Amazon Echo!

Stop by Graph Expo 16 booth #2672 – across from the The House That Print Built – to see the latest in direct marketing automation. We’ll show you how print service providers are deploying digital campaigns with Boingnet that complement direct mail. We’re even giving away the coolest gadget of the year – an Amazon Echo!

When you visit us, make sure you take a few minutes to learn how Boingnet plugs into printers and Print Service Providers to provide direct marketing automation services on a white-labeled basis. We power your team, stay in the background, and you get to add multichannel marketing to your revenue stream – regardless of your team’s experience level.

How Does Boingnet Work?

Boingnet works with PSP’s to build PURL, email, drip marketing and digital campaigns for their clients. Clients log into a portal with no Boingnet branding, only the logo of the PSP is shown.

Most campaigns generate a landing page or microsite for each member of a marketing list, each with its own unique URL, such as http://bob.jones.greatdeals.com. By tying a page to a specific member of a contact list, Boingnet PURL’s are able to track and understand behavior at a granular level.

Personalization is a key feature of more recent PURL software products. By creating a highly personalized digital experience, marketers are able to keep consistent messaging and design across channels, increasing the odds of a multi-touch campaign succeeding.

Direct Marketing Automation Software & Services From Boingnet

PURLs combine with cutting edge marketing automation and a deep commitment to customer service to make Boingnet your best choice for direct marketing automation software. Only Boingnet combines PURLs with cutting edge vanity domain integration, email and drip marketing to give you an easy and affordable way to build killer direct mail, web, and email campaigns. Short on time? We can do it for you! Boingnet’s Marketing Services team gives best practice campaign advice and can execute all or parts of your campaign.

Why Boingnet Direct Marketing Automation?

• Its Fast: Buy A Vanity Domain, upload a list, build a page template & generate a PURL Campaign
• You Get Detailed Analytics: PURLs keep track of every open, click and conversion
• Easy Personalization: Personalized URL Landing Pages present targeted creative to each list segment
• Automated Drip Campaigns: Campaign behavior kicks off triggered email sequences