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The Boingnet Story
Boingnet Founder & CTO Alec Graziano had a thriving Boston area web development firm in 2008, and like many small businesses, decided to expand through better marketing. He loved the targeting and personalization that direct mail marketing gave him, so he bought a list of local businesses.
Alec quickly realized that he ought to be using the same data that powered his direct marketing to personalize, target & track landing pages & emails for those same targets.
Personalized URLs were a new thing that enabled cross-channel marketing campaigns. After surveying the market and seeing a lot of clunky, expensive and rigid software, he decided to build his own. And so it began.
A simple idea – using the same variable data to personalize and track offline and online marketing, lead to the creation of Boingnet.
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