Does Direct Mail Still Work In 2020?
Direct mail may seem like a thing of the past, but that’s far from the truth
Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own.
How To Use Microsites For Crisis Management
Microsites are small scale websites that are typically deployed to provide deeper content on a particular topic than would be appropriate on a brand’s primary website. When a crisis occurs at a company, microsites are commonly used to address public concerns and to clearly communicate the company’s position.
7 Ways To Make The Most Of Your Direct Mail Marketing Campaign
While many people think direct mail marketing is a relic from the past that’s no longer useful in a digitally-dominated world, it’s still an effective way to reach your intended audience.
Moreover, direct mail print marketing has a strong reputation among customers for its trustworthiness while offering a more personal approach than internet marketing. One study even showed that up to 90 percent of direct mail gets opened.
But an excellent direct mail marketing campaign needs a solid strategy, and the following are suggestions for getting the most from your plan.
Native iPhone QR Code Reader…Coming Fall 2017
A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.
With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.
