Boingnet, a leader in the lightweight marketing automation category announced their integration with Zapier, a service that provides a simple web interface to sync data between web applications.
I attended many of the content-focused sessions at &THEN, and it was clear from the discussions that everyone was after one of three things: Better ROI, Content Efficiency, and Multichannel Consistency. Because when you take the time to create and deliver good content, you’ve got to make sure you deliver it far and wide.
Deliverability is one of the greatest challenges facing today’s inbound marketers. Because while Marketing Automation is easier than ever, there’s still a lot of good emails out there being marked as spam or junk because their senders have a poor Email Reputation. The good news is, a poor Email Reputation can be prevented, and even improved by implementing the right strategy and the right tools to optimize Deliverability.
Don’t call it a comeback. Outbound’s been here for years. And believe it or not, snail mail is cool again, and should be a major part of your marketing mix. The only problem? HubSpot’s Inbound-centric philosophy has disrupted the world we we once knew, causing a major shift in marketing theory and practice. But now, Boingnet and Hubspot are aligned, and together we are poised to change the marketing world yet again.
