Marketing best practices for your B2B or B2C business has seen many dramatics shifts in the past few years, with the advent of the web, with the proliferation Google’s AdWords product, with blogging and social media, email marketing and more. As new channels continue to develop at increasingly rapid rates (you do have your Vine strategy together, right?), it is helpful to periodically review marketing fundamentals to ensure that campaigns are following time tested rules that ensure success. Message match – the practice of making sure your message match – landing pages for every campaignfollow up to a campaign is in sync with the campaign that generated the interest, is rapidly being accepted as a fundamental in the online world. Boingnet believes that the once clear lines between online and offline campaigns have disappeared, and that if marketers aren’t using dedicated, campaign specific landing pages for every campaign, online and offline, they are squandering opportunities to connect and generate leads and sales.