“The people when rightly trusted, will return the trust” – Abraham Lincoln

Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.

New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.

A few years ago Personalized URLs (PURLs) burst upon the direct marketing scene. Excited by the possibility of lifting direct mail response rates, many direct marketers bought complex, expensive PURL software. Expectations were that consumers would respond in droves because mailings included URLs with their names in them. Today, direct marketers use PURLs to act as links between direct mail & digital marketing.