Does Direct Mail Still Work In 2020?
Direct mail may seem like a thing of the past, but that’s far from the truth
Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own.
Native iPhone QR Code Reader…Coming Fall 2017
A built-in iPhone QR Code reader has long been on the wishlist for direct mail marketers, agencies and printers.
With great fanfare, Apple unveiled a new version of the iPhone operating system at the WWDC (World Wide Developers Conference) in June. Among many major announcements, a few influential tech industry press websites discovered that Apple is bundling a QR Code reader in the native camera app of the iOS 11 operating system.
Use PURLs With Any Landing Page
Boingnet Audiences campaigns let you use PURLs with any landing page from HubSpot, WordPress or Unbounce. This changes the game for direct mail marketers, as the time and cost associated with setting up PURLs for tracking and personalization has been slashed, and millions of existing landing pages can be used with personalized URLs.
5 Reasons Why Consumers Trust Direct Mail
“The people when rightly trusted, will return the trust” – Abraham Lincoln
Trust is the basis for all relationships, including those commercial bonds that businesses value so highly. It is the underlying foundation for the exchange of goods & services. People, and organizations that build trust have a tremendous asset.
New research shows that consumers trust direct mail when it comes to purchasing decisions. Science, common sense, and a slew of experts tell us why.
