As we continue to refine Boingnet v2 – we are finding ways to make your life easier. We’ve been hard at work streamlining Boingnet to make the workflow as logical and intuitive as possible. We are rolling out features every week that make marketers like you faster and more productive. When people think of “Easy Marketing Automation”, we want them to think of Boingnet.
A recent study that was highlighted over at MarketingCharts.com showed many of the ways that marketers today are working to make sure that their email lists are of the highest quality. With the huge investment in email marketing that brands and smb’s are making, and the risks associated with developing a poor deliverability score with ISP’s, the costs associated with poor list quality have escalated. In fact, the survey states “With respondents saying that the quality of their subscribers is as important as overall ROI when gauging their email program’s effectiveness”. As a result of the understanding that list quality is so important to the success of email marketing, marketers have utilized a plethora of techniques to both capture accurate email addresses from likely responders as well as update those addresses (people change jobs – alot) to keep their lists growing and accurate.
A new report from Epsilon titled Q1 2013 North America Email Trends and Benchmarks report highlights several new & distinct trends. Overall, open rates improved from 27.4% in Q4 (a previous high) to 31.1% in Q1, while open rates bounced up to 5.1%, after spending 2012 in the 4% range. Great news for marketers who rely on email marketing to drive messages and campaigns. However, the real news is the numbers within the numbers. Triggered Emails (Drip Marketing in Boingnet version 2 parlance) have absolutely exploded in terms of use and effectiveness.
