How To Use 10 Email Power Words
We discovered the top performing emails in our platform and pulled out 10 Email Power Words that you should test in your upcoming email campaigns
The 8 Sexiest Features of Lightweight Marketing Automation
Some people are into legs. Others are into muscles. It’s all a matter of personal taste and preference. But regardless of what you’re into, there’s one thing on which we all can agree. There’s some dead sexy software out there on the market just waiting for you to engage with on an up-close-and-personal 1:1 basis. Maybe you’re into tantalizing tools. Perhaps you’re more of a scintillating specs kind of person. Me? I’m into cloud-based stuff. Nothing gets me going like an Internet-based application that can get the job done without always asking me to shell out tons of dough on hardware and upgrades. Maybe that’s why I love Lightweight Marketing Automation so much.
Cool Microsites for Cool Marketing Campaigns
You’ve got the coolest idea for a marketing campaign, but you need a cool online presence to go with it…and you need it fast. You don’t want it buried on your corporate site, nor do you want your visitors roaming off to other areas of your site. You need them to focus, and you need them to take action. Here are 4 signs your cool new marketing campaigns need cool microsites
Email Deliverability – Deliver When It Counts
Deliverability is one of the greatest challenges facing today’s inbound marketers. Because while Marketing Automation is easier than ever, there’s still a lot of good emails out there being marked as spam or junk because their senders have a poor Email Reputation. The good news is, a poor Email Reputation can be prevented, and even improved by implementing the right strategy and the right tools to optimize Deliverability.
