Epsilon – Triggered Emails driving up overall open and click through rates
A new report from Epsilon titled Q1 2013 North America Email Trends and Benchmarks report highlights several new & distinct trends. Overall, open rates improved from 27.4% in Q4 (a previous high) to 31.1% in Q1, while open rates bounced up to 5.1%, after spending 2012 in the 4% range. Great news for marketers who rely on email marketing to drive messages and campaigns. However, the real news is the numbers within the numbers. Triggered Emails (Drip Marketing in Boingnet version 2 parlance) have absolutely exploded in terms of use and effectiveness.
