Tag : personalization

Software industry giant Oracle published a study of over 200 million email messages with some best practice information that bubbled up to help marketers personalize email subject lines more effectively. The results are quite clear – moderate personalization can have a powerful effect on open rates. Using the recipient’s name alone drives the open rate up by approximately 5%, while adding a 2nd level of personalization creates an increase of nearly 10%! Tweet: @boingnet – email subject line personalization – add a 2nd level to drive opens 10% higher. In an era of declining open rates, this is important information that marketers need to pay attention to. Some great examples of 2nd personalization types include birthdays, location/geography, previous purchases and other things that strike recipients at an emotional level.