Facebook Remarketing in Boingnet – Liz’s Tips
Facebook remarketing gives you a second chance to engage, to promote, and most importantly, a second chance to turn a visitor into a customer.
Retargeting with pURLs: Persistent, Prominent, and Personal
Retargeting (or remarketing) is an ingenious and highly effective way for businesses to re-connect with prospects who have visited and left their website without making a purchase. Targeted ads “follow” the user as they continue surfing the Internet, subconsciously reminding them about the business’ brand, products, and services
Restaurant Content Marketing Automation in a Multichannel World
Restaurant content marketing, much like the restaurant industry as a whole, is a highly specialized discipline. The services, products and experiences that restaurants create are completely unlike those of any other segment of the broader retail market. Thus, the marketing automation needed to sell these products and services must be more specialized to the needs and concerns of their clients. The opportunity to apply content marketing principles to restaurant marketing are immense – we are increasingly interested in how our food is prepared, where it comes from, the personalities and stories behind our food. Restaurant content marketing is now a fast growing segment of the broader marketing automation world.
